Analysis
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UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and…
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Does being more inclusive in adland mean changing the technology? AKQA thinks so
But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes…
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What was missing at Cannes 2022? Clever ads for dodgy brands maybe
If you were a UK client venturing to the Cannes Lions for the first time this year, what would you…
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Jane Austin: work with activists and be more like Colleen – five Cannes commandments
Now that Cannes is behind us, it’s worth reflecting on what that was all about and what, if anything, we…
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