Analysis
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Dan Watts of Pablo picks his Desert Island Ads
Dan Watts is ECD at Pablo. I’m stranded on a desert island. There’s no two ways about it – I’m…
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MAA Ad of the Week: ‘Surprise it’s IKEA’ from Mother
Faux commercials in commercials are a difficult thing to pull off (too often it looks like self-indulgence in search of…
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Pablo: why UK adland needs to nurture diversity and young talent
By Pablo joint MDs Hannah Penn and Harriet Knight. There are two major crises impacting the UK advertising industry right…
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Brand characters beat celebs in Super Bowl ads says System1
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although…
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MAA Ad of the Week: P&G’s Native from VCCP US
VCCP has a foothold in the US and P&G is a pretty good client to have. The agency has delivered…
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Mark Campion of Fearless Union picks his (fearless) Desert Island Ads
Mark Campion is a co-founder and creative director of new agency Fearless Union. We’ve had mixed reviews on our new…
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MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get…
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MAA Ads of the Year: Marmite ‘Baby Scan’ from adam&eveDDB
Adam&eveDDB, without the bind of a John Lewis ad for the first time in years, is still the UK’s most…
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MAA Ads of the Year: Nissan Ariya’s four-hour animated epic
!8 million people enjoying a four hour animated ad for another boring EV? Surely not. But they did, starting back…
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