It’s going to be quite a French summer with the Olympics (mainly) in Paris and Evian will be expecting a games bonus.
BETC Paris is once more on the case with a lively effort featuring the ‘Evianers’ who guard the ‘Mountain of Youth,’ tormenting a bemused mountaineer.
It’s one little sight gag after another including a fleeting appearance from the famed Evian babies. Yet the ‘Live Young’ campaign branding is deployed in sledgehammer style to satisfy even the most demanding client, wincing at the production budget.
