Analysis
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Body Shop’s demise brings colourful era that, briefly, defined British business to a close
The imminent demise of Body Shop – set to appoint merciless administrators FRP Advisory – brings to a close one…
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Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in…
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Jon Evans of System1: how to win the Super Bowl every day
There’s a big opportunity most brands miss in the Big Game. Seize it and you’ll score big throughout 2024. As…
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MAA Ad of the Week: Hellmann’s from VML
Hellmann’s is getting its Super Bowl retaliation in early, releasing this big game effort from VML well before proceedings start…
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Alistair Schoonmaker of Ultra Brand Studio picks his desert island (Super Bowl) ads
Alistair Schoonmaker, Co-Founder & Managing Director at Ultra Brand Studio picks his Superbowl Desert Island Ads This year’s Super Bowl…
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What’s next for WPP after underwhelming Capital Markets update?
The Sherlock Holmes story Silver Blaze hinges of the “curious case of the dog in the night time” or, in…
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George Parker: a view from a “decrepit denier of datametrics”
Whilst researching material for my next blockbuster book. Working title… “Even more repetitious confessions of a Mad Man.” I was…
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MAA Ad of the Week: Yakult from Brothers and Sisters
Planners and others are keen to say they want their ads to enter “culture,” meaning everyday communications presumably. Obviously not…
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Publicis gets retaliation in first with 6.3% growth and transition to “Intelligent System” co.
Publicis has come out punching in 2024, pre-releasing unaudited figures showing 6.3% organic growth in 2023 (full numbers on February…
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