Analysis

Stephen Barnes is co-founder and ECD of multi-discipline agency Collective. Desert Island Ads If this was a real desert island, you can guarantee I would have packed too much. 5 pairs of shorts, 3 ‘spare’ phone chargers, perhaps even a ...

The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ ...

Euros football ads are all over the place now, none quite as audacious as this effort from 2003 (I think) for Nike Shox from Wieden+Kennedy. Featuring that forgotten phenomenon, a streaker. Originally intended for an NFL setting, moved to the ...

Advertising’s been berry, berry good to me. Having worked for virtually every ad agency in Christendom on both sides of the Atlantic, either on staff or as a freelancer, I think I’m pretty well qualified to say one thing: every ...

1/In new AKQA Group AKQA and Grey are operating as separate brands, for a time at least. Wouldn’t it have been easier to call it AKQA Grey? Grey, after all, is bigger – at least in terms of headcount. It’s ...

Were ads better then than they are now? Some were no doubt, others maybe not.. It was a less woke world too, as these demonstrate. Here’s Allen Brady & Marsh from 1983 for the UK National Dairy Council (ABM was ...

British Airways is back on the airwaves with a workmanlike effort from Ogilvy. Once upon a time BA was the blue riband of UK, maybe global, ad accounts. Now Ogilvy could hardly have essayed this in a pandemic, even had ...

“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s ...

Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium. Posters offer an opportunity to reach masses of people with simple, compelling messages and some of the world’s great artists ...