Analysis

Change will do you good, according to Sheryl Crow. She’s right! And just as this reference belongs to another era, so do the old ways of working in advertising. Think about how anchored the ad industry has always been to ...

Mobile brand Orange (it still exists in France) is much missed in the UK, absorbed into the great blob of EE. But its 1980s launch was an example of WCRS at its best and later it moved its efforts to ...

Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per ...

Everybody was swinging in the mini-skirted ’60s it seems, even charity Oxfam. Here’s an ad for Vintage at Oxfam, which seems to have been an early chain of charity shops. A reminder to today’s charity advertisers to think outside the ...

Tango HHCL 1992. I can’t believe it’s almost 30 years since the orange man ran onto TV screens across Britain to slap a Tango drinker’s face. It feels way more contemporary than that. It turned everything on its head. Not ...

Ridley Scott’s legendary ‘1984’ Super Bowl commercial for Apple is supposed to have only run the once (job – or Jobs – done.) Actually it debuted on an out of the way cable channel late the year before so it ...

Clearly depends which way you look at these things. Ad forecaster WARC headlines its latest numbers: Brands cut $50 billion from global adspend in wake of COVID-19. Ouch. Then we read: Global adspend to fall 8.1% in 2020. Which, in ...

Seems odd to pick a bank campaign for one of these but Lowe’s work for HSBC ten years or more ago was outstanding – “the world’s local bank.” Then HSBC (Hong Kong & Shanghai Banking Corporation) decided, as bankers do, ...

This is about as good as it gets, BETC Paris’ multi-award winner for Canal+,’The Bear,’ back in 2011. It’s beautifully crafted by Technicolor studio Mikros (best known for its feature films), funny and original. Director Mathijs Van Henningen perfectly captures ...