Analysis

WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version of organic growth) of 3.1% in Q1 2021, a sharp turnaround from negative 6.5% in Q4 2020. The rise was ...

How important is it to have an international footprint at a time when a global campaign can be executed at the flick of a switch from one location? “We thought long and hard about this,” says Talon Outdoor global CEO ...

WPP’s VMLY&R has been given a timely boost by retaining the UK government’s high profile Department of Transport account after a competitive pitch against others on the Government’s roster (this one is for so-called ‘end-to-end’ campaigns, whatever they may be.) ...

As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated ...

Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1 2021, a 36 per cent increase year-on-year from Q1 2020, a strong, pre-covid quarter, when 346 deals were recorded and ...

Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with ...

By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on ...

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...

Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value brands, in particular what creates trust. The consumer confidence survey reveals that the top three brand qualities to build trust ...