Analysis
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Cannes Lions: Day Four Grand Prix winners
Day Four Grand Prix winners Brand Experience & Activation: ‘The First Edible Mascot’ for Pop-Tarts by Weber Shandwick, Chicago, USA.…
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Jane Austin in Cannes: marketing morphs into (new-style) funny old game
After years spent in a humourless wilderness, advertisers are re-embracing comedy. Why did it take them so long, one might…
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Jane Austin in Cannes: marketers pick a bad time to shrink from DE&I
You’d think the far-right surge in the European elections, racist and misogynist fervour escalating on social media and the possibility…
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Jane Austin in Cannes: first the annual salad of pointless verbiage…
Like clockwork, the creative industries descend on The Cannes Lions International Festival of Creativity every June to shape its future…
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Specsavers Creative’s Bertie Rapkin and Jon Morgan : Top Tips for Cannes
Top Tips for Cannes Victoria Bitter – England Bitter Whatever you think about Jonny Bairstow’s controversial dismissal at The Ashes,…
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Ultra Brand Studio’s Matt Bennett picks his (Euro-themed) Desert Island Ads
When is a football fan happiest? In a commercial. Laughing, smiling, draped in flags, face paint. All Enjoying the beautiful…
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Top Tips for Cannes: Toan Nguyen of Jung von Matt NERD
I managed to pick four campaigns that I personally love and think will do well at this year’s Lions, and…
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Clément Séchet of Marcel: my Top Tips for Cannes
The 2024 Lions mark my first time as a juror at Cannes. It’s not that I’m surprised at how much…
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BETC Paris creatives Simon Carr and Tristan Lenczner: our Top Tips for Cannes
Let’s face it, the two-minute case study video is an art, and over the years it has been perfected to…
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