Scammers are a plague for everyone – Brits seem a worryingly juicy target – so credit Virgin Media O2 and agency VCCP for creating Daisy, a talkative A1-generated granny, who’s there on 7726 to bore them to distraction and, one hopes, ultimately defeat.
That rarest of rare things, a Big Idea.
At a time when the dreaded digital transformation (which enables scammers of course) is driving many of us up the wall (try talking to a bank these days) Daisy is giving something back. Why don’t more companies try it?
