Analysis
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UM’s Adam Morton: data vs. creativity isn’t zero-sum
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or…
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Results International: events and experiential agencies on buyers’ lists in 2017
New numbers from M&A specialist Results International show the events and experiential sector is seeing a rise in interest from…
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Tom Denford and David Indo from ID Comms: what does a pitch consultant actually do?
In this week’s #MediaSnack, Tom and David discuss the role of pitch consultants at an important time of the year…
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Tom Denford and David Indo from ID Comms: are awards a waste of time and money?
In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media…
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Richard Southon of Communicator: how marketers can connect in a technological era
Big data, SEO, bricks and clicks, cloud computing, ransomware, segmentation, automation and peer to peer communication – in a tech…
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We Are Social’s Mobbie Nazir: how social media can lock us in a blinkered bubble
We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves…
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Clickon’s Benjamin Potter: five winning Wimbledon ads
More tennis, Clickon Media founder and creative director Benjamin Potter (below) chooses five of the most influential Wimbledon inspired campaigns.…
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Tom Denford and David Indo from ID Comms: the media pitch that never was…
On this week’s episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media…
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Niki Macartney of Southpaw: the world’s given up on advertising – why not try oddvertising?
How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising.…
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