Agencies

Now W+K’s ‘Built Ford Proud’ takes in everyday astronauts

Ford’s new ‘Built Ford Proud’ campaign in the US gathers pace, with this new effort by Wieden+Kennedy New York for the Ford Explorer. This time it’s trying to tell us that huge SUVs are good at family tasks as well ...

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Rosapark tells a compelling planet story for GRDF

Why don’t the French win more gongs at Cannes? It’s ‘their’ festival after all. Here’s Rosapark for natural gas company GRDF, riffing on the way the world’s self-style elite manufacture waste in their quest to save the planet – all ...

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Ford teams with Estadão and Spotify for new news service

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

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Hyenas tell a dark tale in new Barnardo’s ad by FCB Inferno

Barnardo’s is best known as a children’s fostering and adoption charity, and has done some good work with FCB Inferno over the last few years. This latest campaign raises awareness of their child mental health support services, and is inspired ...

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Engine and MoneySuperMarket hit their stride chasing bears through a wood

MoneySuperMarket’s “Get Money Calm” campaign continues with a new spot from Engine that makes better sense of the brand proposition than the launch ad achieved in March. Wild bears become tame and cuddly when they are treated to some of ...

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Lee Clow and Apple got there first with better and faster

You & Mr Jones’ David Jones says he got there first with “better, faster, cheaper,” S4 Capital’s Sir Martin Sorrell (who clearly believes in frequency as well as coverage) puts it in all his communications. Well here’s Lee Clow of ...

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