Agencies

It’s a ten second Christmas from Pringles and Tyrrells

Who was it who said, back in the day, that most ads would be five seconds? Trevor Beattie, Dave Trott? Well there seem to be a lot of ten second efforts around this Christmas, here’s one of a series for ...

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Paul Simons: is data grail driving WPP’s shotgun marriages?

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...

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Will WPP’s AKQA and Grey blend together or separate?

Much speculation about the kind of agency AKQA Group (now including Grey in another WPP merger) will turn out to be. We all know about AKQA’s digital smarts, Grey has been lauded in WPP communications as a fabled “storytelling” agency ...

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Can a lottery ticket lighten the Christmas gloom?

Spain’s Loteria de Navidad wheels out a reliable annual tear-jerker and this time it’s gone for live action – complete with face mask – in this miserable old year. Lottery tickets as Christmas gifts to lift the gloom (a bit.) ...

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MullenLowe lures first group CCO Patterson from BBH

MullenLowe London has hired its first group CCO – Ewan Patterson who joins after a storied career at BBH Sport, DDB Chicago, CHI (now The&Partnership) and DDB London. Patterson will work alongside CEO Jeremy Hine and CSO Ayesha Walawalkar (all ...

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Snoop Dogg and SodaStream show us the freshest way to save the planet with ‘small bubbles, big impact’

First JustEat, now SodaStream: hip-hop legend Snoop Dogg has proved to be a highly successful (if somewhat unlikely) brand spokesman this year. This ad is an entertaining Christmas spot that paints a funny picture of Snoop’s domestic life, while making ...

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