Agencies

WPP’s Hogarth turns to Sorrell’s Media.Monks for first global ECD Mehta

WPP content production business Hogarth Worldwide, reportedly the fastest-growing company in the WPP empire, is patting itself on the back by hiring one Mehta, a former senior Media.Monks exec, as its first global ECD. Mehta (above), like others of a ...

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O2’s Bubl roams temptingly free in new VCCP campaign

The advertising is pretty basic, but it builds effectively on a long-term brand asset, and the true marketing device here is O2’s “Roam freely” offer, which dispenses with post-Brexit roaming charges across the EU. That’s a very good reason to ...

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Mercedes brews a heady cocktail of vampires, immortal love and 4X4s

Has somebody been depositing what we used to call Columbian marching powder in car marketing departments? We had Arnie Schwarzenegger and Salma Hayek as Zeus and Hera in BMW’s somewhat atypical Super Bowl spot from Goodby Silverstein and now Mercedes ...

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Dentsu beats targets as technology and CX drive business

Dentsu has joined the ranks of ad holding companies bouncing back strongly from the pandemic with Q4 2021 organic growth up 17.3% (on weak comparatives) at Dentsu Japan Network and 12.1% at Dentsu international, former DDB Boss Wendy Clark’s new ...

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Kendrick’s Super Bowl Mortgage ad tops USA Today list

Rocket Homes and Mortgage has once again topped USA Today’s Ad Meter of Super Bowl ads, testifying (presumably) to the enduring attraction of Anna Kendrick and her friend Barbie. Barbie is in danger of losing her dream house through the ...

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Helmann’s sticks to ‘purpose’ for Super Bowl effort

Guess this Super Bowl ad for Helmann’s was made before the furore broke about Unilever’s ‘purpose’ ads, prompted in part by big investor Terry Smith. An attempt, it seems, to combine humour with purpose – on the theme of ‘Make ...

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Now NHS and M&C Saatchi go to war on heart attacks

The poor old UK has undergone a veritable barrage of ads from NHS England through Covid, necessary no doubt but hardly likely to create a feelgood factor. The NHS, possibly fortified by all that money it’s supposed to be getting ...

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