Agencies
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Blow for Interpublic as Craftworks production boss Fred Schuster goes it alone with new hybrid agency Fred&Co
The production agency/support agency business, currently dominated by TAG, just got a bit more interesting with the decision by Fred…
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Vodafone’s £600m media goes to WPP – there’s a turn-up
I see that Vodafone has moved its £600m/800m media account, take your choice, into WPP’s GroupM – which must be…
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Fred & Farid redefines ‘selfies’ for Avene in China
French cosmetics firm Avene sells a lot of stuff in China (and, you may have noticed, as you try to…
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Google ECD Ian Tait returns to the Wieden+Kennedy fold
It doesn’t seem that long ago that Ian Tait departed Wieden+Kennedy Portland to become ECD of Google Creative Lab, a…
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Mother London wins United Nations sanitation brief
Mother London has been hired by the United Nations to develop a global communications campaign to improve sanitation for 2.5…
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Apple adds four new digital agencies and signals holding company fight for $1bn-plus global ad account
It’s strange to see the mighty Apple on the back foot but that seems to be the case in its…
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Spend half an hour at MIPTV with Maurice Levy
As soon as the sun comes out so do the awards/endless talk fests – Cannes isn’t that far away now,…
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Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success?
Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries.…
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WPP strikes exclusive deal with digital research firm eMarketer to provide ‘killer app’ for pitches
The key to success in the agency business is winning pitches, no matter how big or small you are. And…
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