Agencies
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Gap and BBDO exec Marcela Aguilar takes the marketing reins at ‘fashion company’ Apple
Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing…
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Walkers locks up Lineker for ‘Do Us A Flavour’
Not more Twitter… But this is very clever. Walkers is running a ‘Do Us A flavour’ competition inviting fans to…
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Publicis Groupe and Adobe team to launch ‘ground-breaking’ Always-On global marketing platform
Those ‘Math Men’ are at it again – this time at Publicis Groupe which has teamed with software giant Adobe…
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On-site agency specialist Oliver hires former Tag production duo as it builds Far East presence
Go-go in-house agency provider Oliver – which provides on-site agencies for a number of big clients including AXA, Starbucks and…
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WPP tops ‘Global Greats’ list but post-merger Dentsu’s profits are roaring ahead
A new computation from Bob Willott’s Marketing Services Financial intelligence shows, among other things, that WPP is still top dog,…
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BETC chases a new viral winner with ‘Raccoon Dance Party’ for Schneider Electric
A few years ago BETC Paris created ‘The Bear’ for Canal+ and won just about every ad award going. More…
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Paddy Power shows its gay-supporting side with Rainbow Laces equality campaign
Good Heavens, here’s something intelligent from Ireland’s favourite bookmaker Paddy Power. The betting outfit, notorious for its ‘look at me…
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Better Together’s ‘the Woman Who Made Up Her Mind’ ad is like a wet weekend in the Highlands
Is this the most ridiculed ad of recent years? M&C Saatchi’s ‘Better Together’ campaign advising a No vote in the…
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Big boost for TBWA as former Coke marketer Mildenhall flies in hospitality giant Airbnb
It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO…
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