Ad Tech
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Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews
The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some…
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Why online ad blockers may be doing marketers a favour
While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers,…
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Michael Lee: five trends, movements and ideas that are shaping the advertising business
Everything is up for grabs. New ideas are being put together, tested and learned from, and tested and learned from…
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Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas
Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art…
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WPP sets up digital agency alliance with Adobe
WPP is claiming a leap forward in the digital space race by announcing the WPP-Adobe Alliance which it says will…
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Marimedia to buy AreaOne to create bigger social media data operation
As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up…
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Kinetic’s Aviator hires new boss from IPG and sets off in search of mobile-enabled travel market
WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left)…
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Is WPP proof that biggest is best in advertising?
Is WPP proof that biggest is best in advertising? Tomorrow (Wednesday) WPP boss Sir Martin Sorrell (below) will announce his…
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M&C unveils the algorithmic answer to everything
A while ago, to celebrate its 20th birthday I think, M&C founder (Lord) Maurice Saatchi announced that the agency had…
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