Ad Tech

At some stage last year WPP boss Sir Martin Sorrell (left) seems to have decided that WPP’s attempt to muscle in on the audience measurement business -essentially challenging Nielsen – was doomed to failure. So he went and bought a ...

New Wunderman CEO Mark Read, formerly WPP’s digital supremo, is getting a move on in his new job, appointing UK CEO Mel Edwards (left) to CEO of Europe, Middle East and Africa. She remains UK CEO while a replacement is ...

Axonix, a company backed by Telefonica and Blackstone’s GSO Capital Partners (so big, presumably) is launching what it claims is the first ‘white label’ ad exchange. White label meaning that publishers others can set up their own self-branded programmatic trading ...

Adobe has release its Digital Trends 2015 report, surveying more than 6,000 mar­ket­ing and ecom­merce types pro­fes­sion­als around the world on their digital marketing predictions for the upcoming year. Cus­tomer expe­ri­ence at 22 per cent has overtaken last year’s leader ...

Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after finally persuading the US authorities that French ownership of the company – which works on US defence business – poses ...

Google badly needs a new idea – or a new idea that actually works. Its search business is gradually losing its massive dominance – although this process clearly has a long way to go – as more searches move from ...

While some sectors simply talk about technology, the experiential industry has always had a more hands-on relationship with it. The very nature of the sector is that you have to create something from nothing. As such, it’s not surprising that ...

It’s a funny old two-speed world and there’s more proof of it this morning: Apple has announced an $18bn quarterly profit – the biggest by any company in history – while flagging online company Yahoo has finally bowed to financial ...

Agencies are changing and Jason Goodman’s Albion in London is charting its own course, positioning itself as a ‘creative business partner,’ doing more than ads and branding (although it does those things as well). So the agency, now owned by ...