Ad Tech
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WFA president David Wheldon: why we must avoid the seven ways to marketing’s suicide
By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey…
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Ciesco: IPG leads the holding company pack in 2015
Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies…
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Massive new ARF ad study reveals some old truths about how advertising works best
The media dinosaurs have it: advertisers should be spending three quarters of their money on TV, backed up by other…
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Peter Scott’s new venture Be Heard is up and running with MMT Digital buy
Entrepreneurs don’t come much more serial than former Engine boss Peter Scott and now his current venture, AIM-listed Be Heard,…
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WPP’s AKQA puts digital agency Potato on its menu
We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been…
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ID Comms’ Tom Denford and David Indo: Is digital display bust? Geiko triumphs again as does Havas
On this week’s #MediaSnack Tom and David discuss a fascinating “confession” made on Digiday.com by an unnamed agency CEO about…
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WPP reports record-breaking 2015 but CEO Sorrell strikes a gloomy note
WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain…
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Deloitte drives into marcoms with digital agency Heat
One of the world’s weirdest developments is the way accountants have morphed into global business movers and shakers. They may…
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WPP’s Millward Brown buys India-based analytics company Analytics Quotient
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value…
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