Ad Tech
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ComScore investment costs WPP £122m
When WPP bought a $300m stake in online measurement company comScore last year it looked a smart move; a way…
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Daniel Domberger of Livingstone: can agencies like Dentsu buy their way into data?
Daniel Domberger (below) of media and technology M&A firm Livingstone questions if buying data-based businesses can help agencies compete with…
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Omnicom’s new media agency Hearts & Science leads $4bn AT&T raid on WPP
The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto…
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David Indo from ID Comms: The £100 million media boss
On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media…
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New Ciesco report reveals tech-led M&A boom
Corporate advisory firm Ciesco has produced its H1 2016 Global M&A survey of transactions in the technology-enabled media and marketing…
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Campaign shines spotlight on marketing’s ‘trust crisis’
Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour…
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R3: marcoms giants face fight as new players join global battle for digital assets
It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly…
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Sacha Reeb: how a Cannes jurist learned to stop worrying about data and love cyborgs
By Sacha Reeb, executive creative director of experience design agency Critical Mass London. Taking part in the Cannes creativity festival…
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Adtech deals go off the boil in first half of 2016
New figures from specialist technology M&A advisor Results International show that the global market for adtech and martech remained stable…
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