Ad Tech
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Tom Denford and David Indo from ID Comms: GroupM conflates awards and transparency
On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM in the…
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Nicole Meissner of Hogarth: five ways to get more from ad production in 2017
Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how…
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New brooms at Publicis Media and ISBA signal media transparency dispute isn’t over
WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says…
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Tom Denford and David Indo from ID Comms: Trump vs WPP’s Gotlieb
On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business.…
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Jackie Balchin of DMS: how can we tell what’s really behind online impressions and minutes?
There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions…
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Tom Denford and David Indo from ID Comms: the agency leadership crisis
On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact…
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Is WPP’s Sorrell about to announce a transformational deal in “addressable” TV?
Martin Sorrell (as he then was) built WPP into a £22bn advertising behemoth by buying big agency brands (JWT then…
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WPP’s spectacular Brexit boost underpinnned by solid international performance
Addressing the nation on the wireless this morning (he doesn’t really require an interviewer) WPP CEO Sir Martin Sorrell (below)…
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Tom Denford and David Indo from ID Comms: brands get ready to pitch media in 2017
On this week’s #MediaSnack Tom and David look at new research suggesting that half of US advertisers are not engaging…
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