Ad Tech
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Tom Denford and David Indo from ID Comms: Trump vs WPP’s Gotlieb
On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business.…
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Jackie Balchin of DMS: how can we tell what’s really behind online impressions and minutes?
There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions…
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Tom Denford and David Indo from ID Comms: the agency leadership crisis
On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact…
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Is WPP’s Sorrell about to announce a transformational deal in “addressable” TV?
Martin Sorrell (as he then was) built WPP into a £22bn advertising behemoth by buying big agency brands (JWT then…
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WPP’s spectacular Brexit boost underpinnned by solid international performance
Addressing the nation on the wireless this morning (he doesn’t really require an interviewer) WPP CEO Sir Martin Sorrell (below)…
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Tom Denford and David Indo from ID Comms: brands get ready to pitch media in 2017
On this week’s #MediaSnack Tom and David look at new research suggesting that half of US advertisers are not engaging…
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New ID Comms research highlights advertiser media skills shortfall
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to…
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Results International: Asian buyers boost adtech sector
Figures released today by specialist technology M&A advisor Results International reveal that a total of 112 deals were announced in…
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Exclusive! Brothers and Sisters unveils marriage of new and old tech with Snapfax
Is there a better bellwether of public opinion that what they wish to shred? And so this week and on…
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