Ad Tech
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What does GroupM’s spanking new [m]Platform tell us about changes at WPP?
For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the…
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Accenture takes first big step into creative with Karmarama acquisition
The march of the consultants continues apace and now one of the biggest, Accenture, has bought the UK’s Karmarama, one…
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Tom Denford and David Indo from ID Comms: who are the world’s best CMOs?
On this week’s #MediaSnack Tom and David celebrate an epic list of the 50 Most Innovative CMOs In The World…
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Big advertisers wake up to perils of digital and data – well, some of them do
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in…
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Former BBH star Emma Cookson joins You & Mr Jones
Some more clues have emerged about the intended shape of former Havas CEO David Jones’ You & Mr Jones, described…
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Engine rolls out new customer engagement platform
Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more…
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Tom Denford and David Indo from ID Comms: GroupM conflates awards and transparency
On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM in the…
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Nicole Meissner of Hogarth: five ways to get more from ad production in 2017
Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how…
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New brooms at Publicis Media and ISBA signal media transparency dispute isn’t over
WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says…
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