Ad Tech
-
Now post-merger AB InBev joins media review round
It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot…
Read More » -
Why programmatic media buying faces a stormy future
Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and…
Read More » -
T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification
Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky…
Read More » -
Tom Denford and David Indo from ID Comms: Agency? Supplier? Partner? Vendor?
In this episode of #MediaSnack Tom and David look into the changes taking place within the agency landscape. First, they…
Read More » -
YouTube “rogue ads” threaten Google’s online cash cow
Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet…
Read More » -
The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017
The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad…
Read More » -
Tom Denford and David Indo from ID Comms: the week that changed media forever
In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk…
Read More » -
Oscar Wall of Ooyala: how telcos can challenge Google and Facebook for targeted advertising
By 2020 an average of 4.3 mobile devices will be owned by every individual. In preparation for this, traditional methods…
Read More » -
Ciesco: WPP biggest in 2016, Interpublic is growing fastest
WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and…
Read More »