Ad Tech
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WPP to merge Maxus and MEC as client backlash bites
Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the…
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Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and…
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Tom Denford and David Indo from ID Comms: the decline in agency incentives
On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report,…
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Does ANA survey signal long overdue reversion to payment by commission?
The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple…
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Havas claims media transparency first with launch of programmatic Client Trading Solution
Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution…
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Tom Denford and David Indo from ID Comms: why do we always see the same faces at pitches?
On this week’s #MediaSnack, Tom and David continue our countdown to the one year anniversary of the ANA’s Media Transparency…
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Former Grey boss David Patton: my plans for Y&R
David Patton is the new global president of Y&R, overseeing all the WPP agency’s operations outside the US. Prior to…
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Pattison lands key change brief at WPP’s GroupM
I see that Maxus CEO Lindsay Pattison (below) has been appointed GroupM’s first chief transformation officer, leading change across the…
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Now Pollard is out in Coca-Cola marketing cull
Marketing seems to have taken another powder at Coca-Cola as senior VP of strategic marketing Ivan Pollard is leaving, hard…
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