Ad Tech
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Is Sorrell planning a dynasty as he re-enters marketing fray?
Sir Martin Sorrell is said to putting £40m of his own money into his new acquisition vehicle S4 Capital, which…
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Seven ways you are killing your ecommerce sales
By Sarah Saker There are so many ecommerce sites out there, yours needs to stand out from the rest for…
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Move over Marcel: Havas hits back with its own AI launch
Is this an attempt by Havas to steal the thunder from French rival Publicis Groupe? On the very same day…
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Publicis Groupe unveils A1 tool Marcel – advertising by app
We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s…
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Accenture makes its media move, WPP moves into Unilever
What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic…
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The agency ‘Math Men’ are after your data too – as direct marketing takes over the ad world
New Yorker writer and author Ken Auletta’s chat to departed WPP CEO Sir Martin Sorrell at Cannes should be interesting.…
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Andrea Stillacci of Herezie: why this year’s Cannes Lions matter more than ever
Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s…
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Accenture peers into the future and it’s called a ‘cagency’
The marketing world is full of crystal balls (it was ever thus) and peering into his at Campaign’s Media 360…
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Sorrell offers a tantalising hint into what next step might be
Sir Martin Sorrell always liked a conference and now he no longer has to bother with running WPP he’s popping…
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