Ad Tech
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Seven ways you are killing your ecommerce sales
By Sarah Saker There are so many ecommerce sites out there, yours needs to stand out from the rest for…
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Move over Marcel: Havas hits back with its own AI launch
Is this an attempt by Havas to steal the thunder from French rival Publicis Groupe? On the very same day…
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Publicis Groupe unveils A1 tool Marcel – advertising by app
We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s…
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Accenture makes its media move, WPP moves into Unilever
What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic…
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The agency ‘Math Men’ are after your data too – as direct marketing takes over the ad world
New Yorker writer and author Ken Auletta’s chat to departed WPP CEO Sir Martin Sorrell at Cannes should be interesting.…
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Andrea Stillacci of Herezie: why this year’s Cannes Lions matter more than ever
Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s…
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Accenture peers into the future and it’s called a ‘cagency’
The marketing world is full of crystal balls (it was ever thus) and peering into his at Campaign’s Media 360…
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Sorrell offers a tantalising hint into what next step might be
Sir Martin Sorrell always liked a conference and now he no longer has to bother with running WPP he’s popping…
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Video platform VidMob expands to London with You and Mr Jones as an investor
VidMob, which claims to be the the world’s leading video creation platform and works with Facebook, Instagram, Shapchat and Twitter…
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