Ad Tech
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Former WPP boss Sorrell sets out his new stall as S4C looks to tap shareholders
“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist…
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Agency matchmaker AAR enters the innovation market
Veteran UK client/agency matchmaker the AAR (formerly Advertising Agency Register) is broadening its horizons with a new innovation practice aimed…
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Sorrell’s new MediaMonks pushes further into tech with launch of Labs operation
MediaMonks, the €300m cornerstone of Sir Martin Sorrell’s new S4 Capital empire, is pushing further into tech with the launch…
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New PQ Media report says traditional advertising is fighting back in booming $1.3tn worldwide ad market
Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is…
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Summer musings: whither WPP and putting creativity back into creative agencies
Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies –…
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Jody Smith of Broadsign: unlocking new communication potential in the era of smart cities
Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a…
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Tech company ITG buys Connect marketing agency
Midlands-based marketing tech and outsourcing business Inspired Thinking Group (ITG, below) has bought one of its notable neighbours, marketing agency…
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Zuckerberg may face challenge as Facebook goes ex-growth
Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not…
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How Smartology connects news brands with top advertisers
Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains.…
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