Ad Tech

One of the world’s weirdest developments is the way accountants have morphed into global business movers and shakers. They may cock up their audits on numerous occasions but their consultancy businesses grow and grow (maybe the two aren’t unrelated). One ...

Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value but in terms of numbers of deals. 2016 looks like being more of the same and WPP’s Millward Brown, what ...

My thanks to Business Insider, via George Parker’s Adscam, for this one. Camilla Kemp (left) newly-ensconced as COO of M&C Saatchi, speaking about an “artificially intelligent” billboard the agency has installed in London’s Oxford Street, says: “God, if the sophistication ...

I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new programmes, algorithms and other magical remedies the industry keep coming up with. Many come into Ad Tech of course, but ...

Here’s a bit of interesting kite-flying: Adweek’s estimable Noreen O’Leary has unearthed a French analyst note from January speculating that Publicis Groupe might be on someone’s takeover menu. The most likely predators are said to be Omnicom, which tried to ...

The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps) – if you’re a consumer – with Three Group’s decision to partner with Israeli ad blocker Shine to cut out ...

Global marketing consultancy R3 has produced a new report, Adtech 40, listing what it says are 40 best examples of technology in advertising, using case studies from the likes of Coca-Cola, Tesla, Samsung, Unilever and others. R3 Principal Greg Paull ...

The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of ad fraud, as Adloox suggest the extent of adspend wasted globally each year on fraudulent websites and views may be ...

WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of technology in their marketing. MTC will be led by worldwide chief information officer David Kaganovsky with director of technology Gary ...