Ad Tech

Blaming tech companies for the current soul searching being undertaken by the Cannes festival owner Ascential has become a fashionable thing to do. But I think it’s rather unfair. While the oft-quoted Snapchat ferris wheel might well be an example ...

At the time I started to write this review, the world’s third largest holding company, Publicis, announced that they would not be entering anything in next year’s Cannes “Festival of Creativity,” nor indeed in any other awards show. The world’s ...

What to make of the WPP hackattack? One person in London today said that Ogilvy & Mather’s spanking new South Bank HQ had imploded and was last seen floating down the Thames towards Tilbury but I’m not sure I believe ...

Publicis boss Arthur Sadoun takes to Twitter today to answer questions from bemused/angry/brown-nosing Publicis employees about his decision to pull out of awards for a year to put the dosh into new AI assistant Marcel. But some people are there ...

On this week’s #MediaSnack Tom and David discuss training, knowledge and skills in media. As part of their review of the implications of the 2016 ANA Media Transparency Report, they highlight one of its key recommendations: the need for advertisers ...

Not being at Cannes I can’t speak about the quality of the presentations – I leave that to my good friend Jane Austin – but here’s an interesting one available on YouTube from McKinsey partner and digital wizz Jason Heller. ...

Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m ...

Cannes Lions has long been referred to as adland’s Oscars. And in the same spirit, much excitement has long revolved around who will win the Film Grand Prix. But the extent to which this is still valid is debateable in ...

That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder ...