Ad Tech

*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This could be due to the competing attractions of Aldi and the Co-op, both also reviewing, or the way Morrisons handles ...

To say that digital advertising underwent some massive changes in 2015 would be an understatement. The influx in ad blockers, the long-awaited death of Flash and things like emoji becoming a more prominent piece of the vernacular of Fortune 1000 ...

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed ...

More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is ...

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

Ad blocking may not be the end of the world as we know it, at least according to the latest research from the Internet Advertising Bureau (IAB). A YouGov survey of 2000 or so UK adults shows a small rise ...

WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in to such things like lemmings – and they don’t come much bigger than the US presidential election. Nearly $12bn has ...

We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s media holding company and newly-minted programmatic gold mine Xaxis and – it does. Xaxis CEO Brian Lesser (left) is replacing ...

Who wants to be CEO of the world’s biggest media buying Company? Kelly Clark (left), CEO of WPP’s GroupM which includes Maxus, MEC, MediaCom and Mindshare and bills over $100bn, is stepping down to spend more time with his family ...