Ad Tech

M&C’s Kemp foresees AI taking over from copywriting

My thanks to Business Insider, via George Parker’s Adscam, for this one. Camilla Kemp (left) newly-ensconced as COO of M&C Saatchi, speaking about an “artificially intelligent” billboard the agency has installed in London’s Oxford Street, says: “God, if the sophistication ...

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Three ramps up ad blocking threat with new Shine deal

The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps) – if you’re a consumer – with Three Group’s decision to partner with Israeli ad blocker Shine to cut out ...

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R3 report shows growth and performance of ad tech

Global marketing consultancy R3 has produced a new report, Adtech 40, listing what it says are 40 best examples of technology in advertising, using case studies from the likes of Coca-Cola, Tesla, Samsung, Unilever and others. R3 Principal Greg Paull ...

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The&Partnership partners with Adloox to try to root out mushrooming ad fraud

The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of ad fraud, as Adloox suggest the extent of adspend wasted globally each year on fraudulent websites and views may be ...

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Maxus launches new worldwide technology consultancy

WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of technology in their marketing. MTC will be led by worldwide chief information officer David Kaganovsky with director of technology Gary ...

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