Ad Tech

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

WPP is claiming a leap forward in the digital space race by announcing the WPP-Adobe Alliance which it says will “design, develop, sell, deploy and operate solutions at a high level of expertise using Adobe technology throughout its network of ...

As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up to try to guide advertisers through this maze. Two such, Marimedia, which says it “leverages big data to optimise mobile ...

WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left) as global head, based in Singapore. Tan reports to Kinetic global CEO Mauricio Sabogal. Kinetic, like its biggest global rival ...

Is WPP proof that biggest is best in advertising? Tomorrow (Wednesday) WPP boss Sir Martin Sorrell (below) will announce his advertising and media giant’s half-yearly results and, according to some weekend reports, the numbers will be good. Profits are forecast ...

A while ago, to celebrate its 20th birthday I think, M&C founder (Lord) Maurice Saatchi announced that the agency had discovered the holy grail – or should that be Holy Grail? – of marketing. Well Maurice is never knowingly undersold. ...

Sir Martin Sorrell’s various pronouncements seem to amuse and engage some of you so here he is – again – speaking by video link at what seems to be a leadership conference, NOAH15 in Berlin last month. Don’t know who ...

WPP, along with Publicis Groupe, has the most to lose (and, in its case, win) from the current round of global media reviews and Agency Spy has an interesting piece saying that WPP boss Sir Martin Sorrell has been doing ...

Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up ...