Ad Tech

I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves (not those brainwaves) and emotions as they toil selflessly in the identical causes of producing results for their clients and ...

We haven’t heard from WPP’s Sir Martin Sorrell for a while – well everybody deserves a break and it looks as though SMS went somewhere sunny (and had the eye op too). But he’s back on the road again, at ...

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant ...

On this week’s #MediaSnack, Tom and David get excited about “change” – the ID Comms Media Word of 2017 (in 2016 it was “control”). The central change they predict will be those made by many advertisers in the way they ...

Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s Professor Scott Galloway of “business intelligence” firm L2 on the subject. It isn’t about “user growth multiplied by engagement” as ...

More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems. This neat ad from Y&R New York does a good job of humanising the dreaded tech rather than just playing on your ...

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...

There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and many of its customers. The social media (and advertising) giant has just owned up to underestimating iPhone audiences on certain ...

On this week’s #MediaSnack Tom and David kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which ...