Ad Tech

Publicis new broom Sadoun plots AI future with Marcel

That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder ...

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Publicis announces exclusive tie-up with China’s Alibaba

Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering in Alibaba’s Uni marketing framework to “generate deeper consumer insights, inform content decisions and enable true precision storytelling” through a ...

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Senior Maxus leaders ship out to WPP’s new Essence

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams ...

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Sorrell warns of massive media agency upheaval

WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of its 50th birthday, interestingly) that media agencies are facing a dramatic structural shift as clients decide they want “the best ...

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