This week tech giant Apple held the first major event in their freshly finished Steve Jobs Theater on billion-dollar Apple Campus, with the iPhone X (pronounced “ten”) glistening as the jewel in their 2017 crown. One announcement stands out as ...
Read More »Profs discover that 90 per cent of TV advertising is wasted
Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too expensive.” Which is a big call. It’s from two professors, one at University College London’s School of Management and the ...
Read More »Virgin Trains makes the most of gridlocked UK roads
We don’t usually do “info posters,” out of home installations that give you information because, well, there are so many of them. But Virgin Trains, Anomaly and media agency Manning Gottlieb are running a campaign telling motorists how much quicker ...
Read More »Giles Keeble: contrarians, digital, the many roles of advertising and ungrateful agencies
I came late to Bob Hoffman, the Ad Contrarian. He writes very well in a no-bullshit New York accent, though I believe he now lives in California. His dismantling of the digital hype is not the railing of an old ...
Read More »Tom Denford and David Indo from ID Comms: WPP’s Q2 results are the new normal
On this week’s #MediaSnack Tom and David look at the second quarter results published by the big marketing services groups over the summer and consider the causes and implications of the poor performance. They ask if the downturn is a ...
Read More »Why does WPP want to invest in a podcast company?
WPP bought a stake in New York podcast firm Gimlet for £3.8m the other day (clients include Google, Ford and ebay), as it does. But the Evening Standard’s This Is Money helpfully reminds us that this is WPP boss Sir ...
Read More »MEC/Maxus sets sail for uncharted waters as Wavemaker
MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will be positioned as a “media, content ...
Read More »US economic growth confounds holding company excuses
There’s plenty to worry about with Donald Trump in the White House. Foreign affairs aside, we keep hearing that the bosses of the big holding companies are in a state of anguish about the failure of the Trump administration to ...
Read More »Havas joins rivals in the doldrums, pins hopes on Vivendi
Havas is stuck in the doldrums, along with most of its holding company peers, reporting negative growth in the first half of 2017 of 0.4 per cent. Group revenue was €1,108bn for the first half, an increase of just 1.9 ...
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