Ad Tech

US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates

The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates. It’s hired auditor Ebiquity and sister company Firm decisions – fair enough, that’s what they do. But also K2 Intelligence ...

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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern

New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction with The Customer Framework, found that 72 per cent of senior marketers view data as a strategic asset, although more ...

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Frederic Joseph: why ad blocking is good for you – really

Apple’s decision to support ad blocking on its browser, Safari, has dominated the marketing columns since it was announced a couple of weeks ago. It would be easy for advertisers to descend into a blind panic about ad blockers signifying ...

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WPP gathers its forces for a Stream marathon

George Parker reminds me (informs actually – must stop cosying up to George or people will talk) that WPP’s annual Stream conference (or (un)conference as it describes itself) starts in Marathon today for three days. It’s an intriguing choice of ...

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Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree ...

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Mike Peralta of AudienceScience: what role should agencies play in programmatic?

One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out of agencies and bringing it in-house. Netflix and Kellogg’s have been amongst the most high profile proponents of this move, ...

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Havas signs Bazarkaya and Howell for top world roles

Havas Worldwide has made two senior hires – Toygar Bazarkaya as CCO for the Americas – a first for the agency – and Matt Howell as its new global chief digital officer. Bazarkaya (below) joins from BBDO New York, where ...

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