Ad Tech
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Click and collect: Spanish agency Shackleton reinvents the agency as an e-commerce platform
Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients…
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BBH and IBM iX to create Audi brand experience ‘cagency’
Audi has asked its agency BBH to team up with consultancy IBM iX in pursuit of a new “digital brand…
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Marks and Spencer clothing up for pitch — will it follow Jackson to TBWA?
Grey London finally got a new management team in place, and now one of its flagship accounts, Marks and Spencer,…
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Dentsu Aegis Network looks north with BJL acquisition
Dentsu Aegis Network is strengthening its position in the north of England with the acquisition of independent Manchester creative agency,…
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Ogilvy boss Seifert tells staff: ‘Accept the reality that change is perpetual’
Ogilvy’s global CEO and chairman John Seifert seems to be coming to the end of his big overhaul of the…
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Kantar sale gets closer as WPP talks to private equity firms
It’s been four months since WPP announced it would sell a majority stake in Kantar, and it looks as though…
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Brexit vs Brussels: it’s like clients vs agencies, Sorrell says
Martin Sorrell still provides good quote, although his closing session at the IAB Annual Leadership Meeting in Arizona, sounds like…
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In the age of bullshit, we need to make marketing “noble” again, says Unilever’s Keith Weed
Advertising has a problem – 69 per cent of the British public don’t trust it – as the Advertising Association…
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Sorrell surveys the ad world from Davos
Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital. S4 may have…
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