Ad Tech

Tom Denford and David Indo of ID Comms: Facebook gets it wrong again

On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism and analyst work reveals that Facebook’s audience tools are claiming to reach significantly more people than exist in nine major ...

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Gracie Page of Y&R: how the iPhone X will revolutionise the ad industry

This week tech giant Apple held the first major event in their freshly finished Steve Jobs Theater on billion-dollar Apple Campus, with the iPhone X (pronounced “ten”) glistening as the jewel in their 2017 crown. One announcement stands out as ...

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Profs discover that 90 per cent of TV advertising is wasted

Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too expensive.” Which is a big call. It’s from two professors, one at University College London’s School of Management and the ...

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Virgin Trains makes the most of gridlocked UK roads

We don’t usually do “info posters,” out of home installations that give you information because, well, there are so many of them. But Virgin Trains, Anomaly and media agency Manning Gottlieb are running a campaign telling motorists how much quicker ...

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MEC/Maxus sets sail for uncharted waters as Wavemaker

MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will be positioned as a “media, content ...

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