Ad Tech

On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism and analyst work reveals that Facebook’s audience tools are claiming to reach significantly more people than exist in nine major ...

This week tech giant Apple held the first major event in their freshly finished Steve Jobs Theater on billion-dollar Apple Campus, with the iPhone X (pronounced “ten”) glistening as the jewel in their 2017 crown. One announcement stands out as ...

Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too expensive.” Which is a big call. It’s from two professors, one at University College London’s School of Management and the ...

We don’t usually do “info posters,” out of home installations that give you information because, well, there are so many of them. But Virgin Trains, Anomaly and media agency Manning Gottlieb are running a campaign telling motorists how much quicker ...

I came late to Bob Hoffman, the Ad Contrarian. He writes very well in a no-bullshit New York accent, though I believe he now lives in California. His dismantling of the digital hype is not the railing of an old ...

On this week’s #MediaSnack Tom and David look at the second quarter results published by the big marketing services groups over the summer and consider the causes and implications of the poor performance. They ask if the downturn is a ...

WPP bought a stake in New York podcast firm Gimlet for £3.8m the other day (clients include Google, Ford and ebay), as it does. But the Evening Standard’s This Is Money helpfully reminds us that this is WPP boss Sir ...

MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will be positioned as a “media, content ...

There’s plenty to worry about with Donald Trump in the White House. Foreign affairs aside, we keep hearing that the bosses of the big holding companies are in a state of anguish about the failure of the Trump administration to ...