Ad Tech
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New PQ Media report says traditional advertising is fighting back in booming $1.3tn worldwide ad market
Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is…
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Summer musings: whither WPP and putting creativity back into creative agencies
Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies –…
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Jody Smith of Broadsign: unlocking new communication potential in the era of smart cities
Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a…
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Tech company ITG buys Connect marketing agency
Midlands-based marketing tech and outsourcing business Inspired Thinking Group (ITG, below) has bought one of its notable neighbours, marketing agency…
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Zuckerberg may face challenge as Facebook goes ex-growth
Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not…
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How Smartology connects news brands with top advertisers
Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains.…
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Adam & Eve founder Jon Forsyth is back with a new transatlantic venture, Troika/Mission Group
Jon Forsyth, the first of the original four partners at adam&eveDDB to leave the agency after the earnout period, has…
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Publicis axes 100 at Razorfish – is the agency itself next?
A razorfish is a tasty long-shaped clam but Publicis Groupe seems to have lost its appetite for the agency of…
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R3: new buyers outstrip ad holding companies in booming M&A market
Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018,…
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