Dentsu Aegis Network looks north with BJL acquisition

Dentsu Aegis Network is strengthening its position in the north of England with the acquisition of independent Manchester creative agency, BJL.

BJL’s clients include Subaru Europe, Ronseal, The Co-operative Bank, Skipton and BASF. The agency employs 75 people.

Dentsu Aegis — whose agency networks include Carat, Vizeum and McGarrybowen — is showing a commitment to agencies outside London. They are grouped into a separate a division, Dentsu Aegis North, which employs 700 people across Manchester, Leeds, Edinburgh and Newcastle.

Nicky Unsworth

Nicky Unsworth, BJL’s CEO, said: “During our 30-year history we have enjoyed strong growth thanks to our longstanding and successful relationships with our clients as well as our unwavering commitment to delivering standout work. Having built our integrated model around the changing needs of brands and their consumers, we are ready now to embark on the next phase of our growth as part of Dentsu Aegis Network.”

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About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.