Ad Tech
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Surprise exit for Salama as Bain flexes muscles at Kantar
It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar…
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App install ads projected reach $118bn globally
We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of…
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WPP back on the buying trail with tech consultancy XumaK
WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising…
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We Are Social: Tiktok on the way up in UK download stakes
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released…
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Watch out for albatrosses says Sorrell to WPP’s Read
S4Capital’s Sir Martin Sorrell is 75 on Friday (St Valentine’s Day – happy birthday Martin) but advancing years don’t seem…
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Can Guardian Media Group survive change at the top?
It’s all change at The Guardian Media Group. Not only has it recently lost CEO David Pemsel, but the company…
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Does Super Bowl spending spree show a new/old direction for troubled consumer goods groups?
While ad evaluation services argue over who won the battle of Super Bowl ads – New York’s AI-based Realeyes reckons…
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Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?
Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate…
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Talon appoints Imran Elahi as first head of digital
Independent Out of Home specialist Talon Outdoor has appointed Imran Elahi to the newly created role of head of digital.…
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