Ad Tech
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S4 Capital tiptoes into data analysis with Brightblue
WPP announced its half year 2020 results this morning (teacher’s A-level grade B+) so pinging into the inbox is an…
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Giles Keeble: is modern marketing any better than the marketing we used to know?
About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and…
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Matt Cox: the adland vaccinations we’ve been waiting for
Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is…
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Josko Grljevic of Talon: digital transformation – breakfast, tech and the royal flush
We are at the start of what is likely to be the most intense period of rapid digitisation in history.…
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MSQ lures data boss Goodwin from Wunderman Thompson
MSQ Partners has hired Robert Goodwin from Wunderman Thompson as its first chief data officer. Goodwin’s is a group role…
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WPP’s GroupM hires Kirk McDonald from Warner’s Xandr as new North America CEO
WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the…
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Tech-based Sideshow buys digital conversion business Conversion.com
Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow…
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George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve…
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Accenture challenges Sorrell’s S4C and agency production houses with CreativeDrive acquisition
Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven…
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