Ad Tech
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WPP buys US tech agency Fenom Digital – is it time it broadened its horizons?
WPP has bought US-based Fenom Digital which describes itself as a purveyor of “transformative digital solutions for the age of…
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EU hammers Meta for anti-privacy tracking operations
The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining…
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Who is the Elon Musk of adland? Wonderhood “bursts the adland bauble” on Twitter
Wonderhood has had the genius idea of analysing adland’s performance on Twitter in 2022 in a book called “Bursting the…
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Publicis Groupe launches social agency Boomerang in the UK
Boomerang, Publicis Groupe’s Amsterdam-based social-first agency, is opening in the UK, where 15 staff are taking up residence in the…
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Leading OOH media agency Talon rebrands to major on global scale and ambitions
Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the…
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Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance
Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much…
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Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re…
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Ex-Goldman Sachs exec is Digitas’ first chief growth officer
Digitas UK has recruited its first chief growth officer, Sarah Hackett, who previously spent nine years at Goldman Sachs as…
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Falling share valuations could lead to takeover challenges for the ad holding companies
Martin Sorrell has done pretty well out of the City, London’s financial centre, persuading investors to back his S4 Capital…
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