Ad Tech
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Jon Spary of Space: why technology is taking over the business of experiential marketing
While some sectors simply talk about technology, the experiential industry has always had a more hands-on relationship with it. The…
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The big problem facing Apple and Yahoo: what the hell do we spend all this money on?
It’s a funny old two-speed world and there’s more proof of it this morning: Apple has announced an $18bn quarterly…
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New-style Albion appoints Pleydell-Pearce from Huge as first head of product design
Agencies are changing and Jason Goodman’s Albion in London is charting its own course, positioning itself as a ‘creative business…
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We Are Social research shows there are now more mobile connections around the world than people
Social marketing agency We Are Social has released its latest whopper Digital, Social and Mobile study covering 240 plus countries…
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Paul Marsden of Syzygy: Googles wades into the Premium Web with Contributor and Music Key
This year, the World Wide Web turned 25 and grew to over one billion websites, confirming the Web as the…
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Macario Namie of Jasper: what 2015 will bring us from the Internet of Things
The so-called ‘Internet of Things’ is one of the more intriguing possibilities – maybe reality – facing the world of…
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Is WPP CEO Sorrell really planning a £2bn swoop on Tesco’s Dunnhumby data business?
We noted yesterday that WPP CEO Sir Martin Sorrell (left) may be preparing to abandon his recent policy of small(ish)…
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Irfon Watkins of Coull: why content consumption is the key to making programmatic trading work
I’m seeing this – why? Today’s digital advertising models are failing to serve users in any sort of a valuable…
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Who is going to make the big deals and produce the big winners in 2015?
What’s going to happen in adland in 2015? 1/ The first is that time (and tide) wait for no man…
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