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Is Waitrose aiming at the right targets?
Waitrose is making its bid in the frighteningly competitive food market with a new campaign plugging its eco-credentials, happy animals,…
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Lucky Generals debuts for Gym Group with ‘gymtimidation’
With Lucky generals you nearly always get an idea (most of which work) and its debut for The Gym Group…
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Budweiser kicks off World Cup bid – with own goal
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser…
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Morrisons reviews creative account as it charts tricky-looking post-buyout future
Morrisons, recently displaced as the UK’s fourth-biggest supermarket group by Aldi, is reviewing its creative account at Publicis.Poke (an amalgam…
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MAA Ad of the Week: Ineos handwash from The&Partnership
The&Partnership doesn’t always get the credit it deserves for trying to up its creative game. The agency is best-known perhaps…
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Publicis reshuffle: Sadoun confirmed as leader with new broom management board
Publicis machinations used to be quite good fun when the talk was all of who would eventually succeed CEO Maurice…
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Creative Vega moves in at Ogilvy and Coca-Cola’s OpenX
The trend for big ad holding companies to hire client-specific creatives continues with Guillermo Vega, former CCO of Saatchi &…
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Under Armour produces best use of Tom Brady contender – thanks to Morgan Freeman
Under Armour has run some striking campaigns in the past – most notably through Droga5 New York – but seems…
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Adam&eveNYC debuts for NBA video game
Adam&eveNYC is hanging in there in the Big Apple market that has confounded so many British agencies (DDB obviously helps.)…
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