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Advertisers
Creative new business merry-go-round picks up speed
Much agonising in adland about pitches – it was ever thus of course – costing too much, driving agency staff…
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Advertisers
MAA Ad of the Week: Ouigo by Rosa Paris
This is an interesting one, one we’re seeing more often: episodic ads. There are three bits to Rosa Paris’ new…
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Advertisers
Unilever comms chief owns up to “purpose” blunder
Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis…
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Ad Tech
WPP delivers solid full year performance as agencies close gap on headline tech side
WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance.…
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Ad Tech
UK adland packs its bags for SXSW in Austin
The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,…
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Advertisers
Droga5 keeps it simple for Barclaycard Business
Droga5 has baffled us with some of its Barclaycard Business efforts but it’s back with a pleasingly simple campaign that…
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Advertisers
M&C CEO Camilla Kemp joins agency talent exodus
M&C Saatchi CEO Camilla Kemp (below) is joining the exodus of top managers from London creative agencies, stepping down after…
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Advertisers
Carlsberg puts fans first in Liverpool celebration
Carlsberg is continuing its celebration of 30 years of Liverpool FC sponsorship and its continuation of the ‘Forever Fans’ platform…
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Advertisers
Can M&C Saatchi make bowel cancer screening fun?
A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially…
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