MAA Ad of the Week: Ouigo by Rosa Paris

This is an interesting one, one we’re seeing more often: episodic ads. There are three bits to Rosa Paris’ new ad for Ouigo, SNCF’s low cost rail service, all with a small but pertinent tale to tell about the environmental pluses of rail travel.

And, as ever with the best French agencies, it’s a pleasure to watch while still making the point.

Britain’s Rail Delivery Group, which seems better at delivering hot air than rail services, is currently looking for an agency. Maybe they should have a look at this too.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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