Droga5 keeps it simple for Barclaycard Business

Droga5 has baffled us with some of its Barclaycard Business efforts but it’s back with a pleasingly simple campaign that actually tells you something about Barclaycard’s services (unusual for a bank as they often don’t seem to offer you any, apart from trousering your money.)

So here we go with a love-lorn goldfish and and a plant.

Pretty good. MAA creative scale: 6.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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