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Advertisers
KFC’s new horror spoof is a horror in itself
Creativity is there to push boundaries and, in a somewhat vanilla age for ads, one ought to applaud it when…
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Advertisers
The Corner wins broadband challenger Airband
The Corner was won Airband, a challenger ISP that aims to bring decent broadband to areas outside the UK’s major…
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Advertisers
MAA Activation of the Week: Resident Evil from Netflix
Activations are the happening thing (in more than one sense, obviously) and for a change we’ll have one of those…
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Advertisers
Publicis Groupe posts strong first half growth and financial performance
Publicis more or less matched US rival Omnicom in Q2 2022, reporting organic growth of 10.3% (Omnicom was 11.3% on…
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Advertisers
The customer service car crash – Royal Mail is even worse than Virgin Media
We’ve noted before the car crash that is British customer services, despite the wellrewarded efforts of numerous ad agencies (one…
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Advertisers
Omnicom turns in solid Q2 but readies for tough second half
Omnicom has beaten rival Publicis Groupe to the punch, being the first of the big ad holding companies to report…
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Ad Tech
Clients plan more agency changes, in-housing on the rise
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to…
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Advertisers
Trusty Lucky Generals enthrones Symprove in ‘Lootopia’
Lucky Generals can always be relied upon to tel a story and it’s also pretty good at persuading some rather…
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Advertisers
MAA Ad of the Week: Booking.com from adam&eveDDB
No, not that awful campaign with Idris Elba – ‘Booking.com, booking.yeah’ (what data-driven insight produced this stroke of genius?) –…
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