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Advertisers
Tom Denford and David Indo from ID Comms: Are 50 per cent of CMOs useless?
This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from…
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Advertisers
Tom Denford from ID Comms: what is a media audit?
On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part…
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Ad Tech
ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?
On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until…
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Agencies
Tom Denford and David Indo from ID Comms: the world’s most successful media agency start-up
In this week’s #Mediasnack Tom and David discuss the ongoing theme of trust; why it’s needed and where it’s missing.…
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Ad Tech
David Indo from ID Comms: The £100 million media boss
On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media…
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Advertisers
Tom Denford and David Indo from ID Comms: is lack of talent media’s biggest issue?
On this week’s #MediaSnack Tom and David consider if identifying, organising and motivating the best media talent should be the…
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Advertisers
Tom Denford and David Indo from ID Comms: Haribo wins rebate court case
On this week’s #MediaSnack Tom and David report on a landmark Supreme Court ruling in Germany that ends a six-year…
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Advertisers
Tom Denford and David Indo from ID Comms: why advertisers need a chief media officer
On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is…
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Advertisers
Tom Denford and David Indo from ID Comms: is advertising funding organised crime?
On this week’s ID Comms Tom and David look at how US efforts to tackle ad fraud are moving up…
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