Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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Emma HallFebruary 7, 2019
1,027

Coca-Cola and Premiere League go ‘Where Everyone Plays’

Coca-Cola recently got a kicking from Labour’s deputy leader Tom Watson, who said (at the Advertising Association conference) that the…
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Agencies

Emma HallFebruary 5, 2019
770

Mother appoints creative duo to help ‘take on the world’

Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan…
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Emma HallFebruary 2, 2019
857

Bulb energy launches first TV campaign with Anomaly

The energy market seems to be getting genuinely competitive at last, with a few medium sized suppliers limbering up to…
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Emma HallJanuary 31, 2019
1,207

Guinness is good for you: ‘the clear stuff’ is just tap water

This safe drinking campaign makes a refreshing change. Moderation messages usually lurk unconvincingly in the small print — “drink responsibly”…
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Ad Tech

Emma HallJanuary 31, 2019
509

In the age of bullshit, we need to make marketing “noble” again, says Unilever’s Keith Weed

Advertising has a problem – 69 per cent of the British public don’t trust it – as the Advertising Association…
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Emma HallJanuary 29, 2019
682

Yes, Pepsi’s self-deprecating Super Bowl ad really is OK

Thank goodness Pepsi has gone back to working with an ad agency. The soft drinks giant may never live down…
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Emma HallJanuary 25, 2019
426

Cheap holidays mean crazy ads for Dutch duo Philip & Hugo

When your brand name says it all, the advertising has only one job: to get you noticed. This campaign for…
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Emma HallJanuary 25, 2019
449

ITV’s Veg Power campaign urges us to eat our greens – and trust in TV

Vegetables are a scary bunch in adam&eveDDB’s ad for ITV’s new healthy eating campaign, which features sinister cauliflowers, smirking sweetcorn,…
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Agencies

Emma HallJanuary 24, 2019
424

In Davos, AMV BBDO parodies leaders for their ‘Diversish’ attitude to disability

If you are looking to expose hypocrisy, the World Economic Forum in Davos is a good place to start. Business…
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