Cheap holidays mean crazy ads for Dutch duo Philip & Hugo

When your brand name says it all, the advertising has only one job: to get you noticed.

This campaign for Dutch online travel company, Vakentie Discounter (Cheap Holidays), does just that. It’s a series of surreal, cartoonish vignettes that give ordinary holiday situations an unusual twist: a hammock slung between palm trees becomes a catapult, a water pistol fight gets out of control, and a mum grows a giant tongue to steal her daughter’s ice cream.

Dutch duo Philip & Hugo, who previously worked at Wieden + Kennedy, created the campaign.

Not sure it would work with a British audience, but the Dutch are more liberal than us Brits and have always had a taste for eccentric ads.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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