When your brand name says it all, the advertising has only one job: to get you noticed.
This campaign for Dutch online travel company, Vakentie Discounter (Cheap Holidays), does just that. It’s a series of surreal, cartoonish vignettes that give ordinary holiday situations an unusual twist: a hammock slung between palm trees becomes a catapult, a water pistol fight gets out of control, and a mum grows a giant tongue to steal her daughter’s ice cream.
Dutch duo Philip & Hugo, who previously worked at Wieden + Kennedy, created the campaign.
Not sure it would work with a British audience, but the Dutch are more liberal than us Brits and have always had a taste for eccentric ads.
MAA creative scale: 7