Fold7 is an interesting London agency, it seems to be able to win substantial accounts – Gocompare.com for instance – and international work.
Here’s its first ad for Danish jewellery outfit Pandora, a blingtastic global effort.
My colleague Paul Simons sometimes observes that agencies fall into two categories – those who do what the brand needs and those who do what the client wants (the latter category is rather larger).
This is a bit too cheesy for comfort but will probably sell bucket loads of Pandora. So brand and client will probably both be satisfied.
