Advertising isn’t that difficult is it? You pose a problem and solve it with the product.
Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by the joys of a European winter.
https://www.youtube.com/watch?v=QntkFTbJqDE&t=1s
IKEA to the rescue, complete with price shots, but determinedly not overdoing it.
Why can’t UK advertisers and agencies do this?
