Hofmeister’s George returns with BBH

Hofmeister was one of the iconic campaigns from the great BMP back in the 1980s and 90s (BMP was arguably the world’s best TV agency) and now the beer is returning with an Out of Home campaign by BBH.

Here’s the original.

PS The lady who styled bear George also cut my hair back in the day. Not a lot of people know that (or, indeed, need to.)

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