Gucci’s over-indulgent ‘Love Parade’ hits wrong note

You obviously can’t plan these things but any ad that appears just now – as the world inches as close to nuclear war as it has in decades – can seem, well, discordant.

Discord of one sort or another can always be expected from the ever-reliable Gucci – not just a fashion brand but an ongoing soap opera – and ‘Love Parade’ doesn’t disappoint.

From Merk & Marcus, featuring (among others) Snoop Dogg, Miley Cyrus and Jared Leto.

Is this what oligarchs do in their spare time?

MAA creative scale: 4.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.