Publicis launched Le Truc, a kind of group-wide creative collective, in New York with a fair amount of hoopla back in February, since when not very much.
But now it’s on the big stage with its debut campaign for ever-growing TikTok, a pretty good client to start with.
It’s the story of a “mystery apartment girl” (possessor of a real estate hole) and what people make of her and it.
What do we think of the new TikTok global brand creative campaign?
“You have to see it”
Agency: Publicis Le Truc pic.twitter.com/dFjL7MfLJQ
— michaelmiraflor.eth (@michaelmiraflor) October 18, 2021
Do we “have to see it?” It will spark a lot of curiosity no doubt.
Very TikTok, somehow or other.
MAA creative scale: 8.