Unilever is doing well with its advertising across the piece – Dove was one of the heroes of Cannes – and Lola MullenLowe is pulling out all the stops for ice cream brand Magnum, combining the unrequited love of poet Dante Alighieri and muse Beatrice in his Divine Comedy (not a lot of laughs as I recall) with a new original painting on exhibition in Firenze.
And some tasteful ice cream.
A step change from “just one Cornetto’ you might say.
At least the lovelorn poet gets a smooch out of it.
Stuff and nonsense but beautifully shot (it’s the early Renaissance innit?) and quite good fun.
MAA creative scale: 7.5.