Lola MullenLowe paints Magnum in Renaissance colours

Unilever is doing well with its advertising across the piece – Dove was one of the heroes of Cannes – and Lola MullenLowe is pulling out all the stops for ice cream brand Magnum, combining the unrequited love of poet Dante Alighieri and muse Beatrice in his Divine Comedy (not a lot of laughs as I recall) with a new original painting on exhibition in Firenze.

And some tasteful ice cream.

A step change from “just one Cornetto’ you might say.

At least the lovelorn poet gets a smooch out of it.

Stuff and nonsense but beautifully shot (it’s the early Renaissance innit?) and quite good fun.

MAA creative scale: 7.5.

You May Also Like

About Stephen Foster

Avatar
Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*