Vanquis cat walks tall in clever new campaign from Now and MPC Creative

Cats have rather missed the cream in the pandemic, losing out to a massive infestation of cockapoos and the like.

Credit card Vanquis and agency Now are clearly determined to re-enter felines in the viral stakes, featuring technical wizardry from MPC Creative and an old country tune, a hit in the UK for Irish crooner Val Doonican.

Good way of suggesting you’re not a nobody if you don’t have a big name credit card. Much better than Vanquis’ dreadful old stuff.

We enjoy a good 30-seconds here and this is one.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.