Cats have rather missed the cream in the pandemic, losing out to a massive infestation of cockapoos and the like.
Credit card Vanquis and agency Now are clearly determined to re-enter felines in the viral stakes, featuring technical wizardry from MPC Creative and an old country tune, a hit in the UK for Irish crooner Val Doonican.
Good way of suggesting you’re not a nobody if you don’t have a big name credit card. Much better than Vanquis’ dreadful old stuff.
We enjoy a good 30-seconds here and this is one.
MAA creative scale: 8.