Kia Sorento: now it’s a “storytelling machine”

For many years BMW was “the ultimate driving machine.” Now we have the world’s first “storytelling machine” on wheels, from Kia and US agency David&Goliath for the new Sorento SUV (wonder what happened to the other ‘r?)

“Stories” seemingly are what we aspire to (or need) in these dark days.

Buying cars is no longer entirely a logical business, if it ever was. Bigger and higher is what we seem to want even if the drivers of such chariots are incapable of steering them around tight corners with parked cars (where I live.)

Kia sells for other reasons too: price, warranty etc. So maybe this won’t hurt.

MAA creative scale: 4.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.