What’s Nike up to with this new ad from Wieden+Kennedy urging Americans to vote on November 3? Is founder and chairman emeritus Phil Knight a Trump or a Biden man?
Nike, of course, is famous for its Colin Kaepernick black rights campaign, not one of Donald Trump’s favourites. Yet in 2018 Knight gave $2.5m to the Oregon Republican cause in the election for governor. Which doesn’t make him pro-Trump either of course.
Nike is also ferrying some voters to the polls with Lyft.
An interesting piece of Americana. Basketball seems to have a quasi-religious status over there, much of it courtesy of Knight and Nike.
The ad? Walks a careful line,
MAA creative scale: 6.