Wieden+Kennedy wins More Th>n insurance

Wieden+Kennedy London is ending 2019 on a high note adding RSA’s More Th>n insurance to its recent National Trust win. The business moves from VCCP.

More Th>n is a bit of a maverick in the insurance world, its individualistic moniker invented by Ogilvy back in the day, we recall.

Jus the excuse for W+K to bring something new and quirky to the insurance market?

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