MullenLowe’s latest for NHS presents male nursing as a lifestyle choice

All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.)

This time it’s recruiting more male nurses on the brief sheet; apparently only one in ten nurses are male and they want more of them.

Some guys think being a nurse is somewhat, um, unmanly it seems..

So it’s a lifestyle choice as much as anything else.

Get that but is this OTT, especially the soundtrack?

Health is a serious business after all.

MAA creative scale: 5.